A Letter from Our Founder

To the moms balancing ambition and motherhood—this brand is for you.

Route One was born during late nights, early mornings, and everything in between. Created by a new mom who refused to choose between building a business and raising a daughter, this brand stands for efficiency and meaningful support.

A year ago, we moved to Lāna‘i—and like many big life shifts, it brought fresh perspective. Starting over in a small town, with a toddler and a growing business, reminded me that real progress often begins in quiet, grounded places.

If you’ve ever felt like you were meant to do something more, even while doing everything already—you’re in the right place. We’re here to be practical. We’re here to honor what it really takes to build something that lasts—whether that’s a business, a family, or both at the same time.

We believe in products made to withstand the test of time and chaos—elevated essentials rooted in care, intention, and ease.

Thank you for being here.

— Susanne, Founder & CEO