A Letter from Our Founder

Simple steps. Thoughtful formulas. Real life in mind.

Route One was created for people who want skincare that makes sense — whether you’re discovering skincare for the first time, simplifying what you already use, or teaching your kids how to take care of their skin without pressure or overwhelm.

As a full-time working mom raising a daughter, I saw firsthand how confusing and intense the skincare world has become. Endless steps. Constant trends. Products marketed to younger and younger kids. It’s a lot — and honestly, it doesn’t have to be.

Route One is here to shift the conversation back to what really matters: healthy habits, simple essentials, and routines that respect your time.

Whether you’re:

✨ Gen Z wanting straightforward, no-pressure products that feel good and don’t overdo it

✨ A millennial looking to simplify your routine and cut through the layers

✨ A parent trying to give your child something safe, gentle, and not trend-driven

Route One was built for you.

Our brand is grounded in three values:

1. Time

Everyone is busy — school, work, kids, life. Our products are designed to give you time back, not take more of it. Skincare shouldn’t be a chore or a 10-step puzzle.

2. Simplicity

The essentials matter most. We keep routines clear, formulas thoughtful, and ingredients intentional. No overwhelm, no complicated directions, no unnecessary steps.

3. Trust

Whether you’re using Route One yourself or buying it for your child, you deserve total confidence in what’s inside. We build formulas with care, transparency, and long-term skin health in mind — not trends or hype.

I started Route One while working full-time and raising my daughter because I wanted a brand that reflects real life — not unrealistic routines or expectations. I wanted skincare that supports you through busy mornings, late nights, growing up, growing older, or growing into new routines.

If Route One can make your day a little easier, lighter, or calmer… that means everything to me.

Thank you for being here.

— Susanne, Founder & CEO