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Simplify your beauty

Gentle formulas for your best skin

For All Skin Types - Cruelty Free - Fragrance Free - Made in Korea

We believe in the power of gentle efficacy. 

Our Philosophy and Principles

To achieve your healthiest skin, it starts with consistency and patience.

K-Beauty philosophy focuses on deep hydration and prevention over time. We believe in advanced formulations, innovative ingredients, and techniques that continually evolve. Nurture and strengthen your skin barrier with Route One to unlock your natural radiance.

Science-Backed Skincare for Stronger, Healthier Skin

Our skincare products feature formulas that include ceramides, niacinamide, antioxidants, and more to strengthen, hydrate, and bring out your inner radiance. Plus, every product is fragrance-free, cruelty-free, and suitable for sensitive skin.

Transform Your Skin With Consistent Care

Our K-Beauty inspired products help with:

  • Hydration. Strengthen and replenish your skin barrier.
  • Anti-inflammatory. Support smooth, vibrant skin.
  • Acne control. Gently keep breakouts in check while maintaining balance.

A healthier skin routine

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